MOST LOVED
WABI SABI WOMEN
For the woman who notices the small things. Who appreciates that something made slowly, made by hand, made with intention, will always feel different against the skin than something made any other way.
Timeless Fits • 100% Pure European Linen • Hand-Loved Curation •
Wabi sabi men
Some stories don't need to be loud.
Wabi Sabi Men is a quiet study in linen — soft camp collars, unhurried silhouettes, and pocket art that tells small tales: a boatman drifting past reeds, lanterns swaying in the evening air, an umbrella caught mid-storm.
Each motif is hand-embroidered, thread by thread, onto breathable linen in Midnight Ink, Milk White, Lavender Fog, Blush Pink, and Lemon Cream. Nothing here is rushed. Nothing here is perfect. That's the point.
His & Hers
SAME SHADE, DIFFERENT STORIES
Crafted from breathable linen and brought together through a shared colour palette, these pairings are designed for those who travel through life side by side.
Explore different forms, united by the same hue, the same craftsmanship and the same attention to detail exclusively with us.
About the founder
Founded by Saloni Mathur, the label is an extension of a designer deeply drawn to the poetry of textiles, the emotion of dressing, and the quiet power of thoughtful design. A graduate and academic topper from National Institute of Fashion Technology, Saloni brings together a refined design language shaped by both formal education and hands-on industry experience. With an instinct for storytelling through clothing, she approaches fashion not simply as apparel, but as a medium of expression — where fabric, craft, and feeling come together in harmony. Raised amidst an appreciation for Indian craftsmanship and inspired by the beauty of slow living, Saloni envisioned a label that feels effortless yet intentional. Her design philosophy is rooted in creating garments that are breathable, timeless, and emotionally resonant — pieces that move with the wearer and quietly become a part of their everyday life. Through airy linens, delicate Chanderi weaves, and intricate hand embroidery, she creates silhouettes that embody softness, strength, and understated luxury.
What sets Saloni apart is her ability to transform ideas into meaningful concepts that translate seamlessly into wearable art. Every collection begins with a feeling, a memory, a texture, or a cultural nuance — thoughtfully interpreted into garments that speak with subtlety rather than excess. Her work reflects a balance between contemporary ease and Indian artisanal heritage, honouring the hands that make each piece while embracing modern femininity.
As she prepares to open the first retail space for the label — the beginning of a much larger vision — Saloni Mathur continues to build a world rooted in authenticity, craftsmanship, and conscious creation. The brand stands for a quieter kind of luxury: one that values detail over display, longevity over trend, emotion over noise and comfort over just fashion.
New collection coming soon
madhuban
Step into a world where nature unfolds one stitch at a time. Into My Garden is our newest Chanderi collection, inspired by the quiet poetry of blooming wildflowers, wandering dragonflies, climbing vines, and hidden. Delicate hand embroidery is intentionally scattered across each garment, allowing every motif to breathe and every detail to tell its own story. Designed for slow mornings, sunlit afternoons, and evenings spent outdoors, Into My Garden is an invitation to embrace the beauty of nature, craftsmanship, and mindful living. Our garden blooms soon.
SALONI MATHUR
Not online only, come find the real thing with us
Nestled within R7LG 05 Lower Ground Floor, M3M 65th Avenue Golf Course Ext Road Sector 65, Gurgaon 122102
Our store welcomes you every day from 11:00 AM to 9:00 PM. Come discover our hand-loved pieces, gentle textures, and designs created to be cherished for years to come.
