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Welcome To
Our brand
We started our label with a clear vision: to go beyond fleeting trends and create timeless pieces designed to be cherished for seasons to come.
Together, we can create a revolution.
What sets Saloni apart is her ability to transform ideas into meaningful concepts that translate seamlessly into wearable art. Every collection begins with a feeling, a memory, a texture, or a cultural nuance — thoughtfully interpreted into garments that speak with subtlety rather than excess. Her work reflects a balance between contemporary ease and Indian artisanal heritage, honouring the hands that make each piece while embracing modern femininity.
As she prepares to open the first retail space for the label — the beginning of a much larger vision — Saloni Mathur continues to build a world rooted in authenticity, craftsmanship, and conscious creation. The brand stands for a quieter kind of luxury: one that values detail over display, longevity over trend, emotion over noise and comfort over just fashion.
About the founder
Founded by Saloni Mathur, the label is an extension of a designer deeply drawn to the poetry of textiles, the emotion of dressing, and the quiet power of thoughtful design. A graduate and academic topper from National Institute of Fashion Technology, Saloni brings together a refined design language shaped by both formal education and hands-on industry experience. With an instinct for storytelling through clothing, she approaches fashion not simply as apparel, but as a medium of expression — where fabric, craft, and feeling come together in harmony.
Raised amidst an appreciation for Indian craftsmanship and inspired by the beauty of slow living, Saloni envisioned a label that feels effortless yet intentional. Her design philosophy is rooted in creating garments that are breathable, timeless, and emotionally resonant — pieces that move with the wearer and quietly become a part of their everyday life. Through airy linens, delicate Chanderi weaves, and intricate hand embroidery, she creates silhouettes that embody softness, strength, and understated luxury.
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Magnolia
Dreamy summer
Inspired by endless summer days and lazy afternoons by the sea, where golden light dances across the evening sky. This collection is dreamy and carefree—delicate and feminine, playful and ethereal. Like cherished postcards from summers gone by, it carries a sense of nostalgia mixed with the thrill of fresh beginnings.
New collection is coming!
Latest Collection
Invite a touch of romance into your wardrobe with our latest collection. Lightweight separates are thoughtfully crafted from soft merino blends, gentle cashmere, and breathable cotton jersey. With graceful silhouettes, delicate gold touches, and exclusive prints, this collection captures a sense of effortless elegance—where the magic lies in every detail.
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Prefer to try things on? Visit us in store
SALONI MATHUR
- Located in Gurugram
- Open Monday to Saturday: 9:30am – 5:00pm
- Sunday: 10:00am – 4:00pm
- Phone inquiries welcome during business hours.
